One of the most profitable plays in No Limit Holdem is the value bet, when applied corectly! A value bet is a bet you want to make when you feel you are ahead in a hand and can entice a caller(s) that would lead to a nicer payoff at showdown.
Good hands only come around ever so often, so it is necessary to extract as much of a return on your investment as possible when you have that opportunity!
You are in a $1/$2 NL Holdem game and get dealt AK under the gun. You raise to $9 and get one caller from late position. The flop comes A73. At this point you have top pair/top kicker and probably feel confident that you have the best hand. A medium size bet, half the value of the pot, is probably what you want to bet. This looks (and actually is) a continuation bet, but it is also a value bet to entice an affordable call from the other player. It doesn't show dominant strength and as mentioned may just reak continuation bet enough to get the call. The turn comes K. Now you have top two. You may be inclined to check, hoping for an opportunity to check/raise but it is more profitable in the long run to bet out again with a medium size bet. If you check and get a check in return you just lost the opportunity to increase the value of your ROI in a favorable position with the strength of your hand. The river comes 2. The board is now A73K2. At this point you want to make a bet about one third of the pot. If your opponent calls, with top pair or a lower valued two pair, you have gotten paid off from each bet and take down a nice pot!
A value bet can also be used as a river bet when there is a question as to where your hand stands. And here is an example for that situation:
Again you are in a $1/$2 game. You have 10,8 suited and call from late position. You, the blinds and the button are all in the hand with no pre-flop raise. The flop comes 10,7,6. You bet out a "feeler"/"protector" bet of $5 (into an $8 pot) to see where your top pair stands. You get one caller. Now you are heads up. The turn is a 2. Again you bet out, $10 this time and get called. The river comes an 8. This makes for a scary board with any 9 making a straight. What to do now.... theVALUEbet!
If you check on the river there are two things that can happen. The first is that he checks as well, and shows down an inferior hand. In this case, you'll win no extra money. The second is that he fires out a medium sized bet, and you have to call with your top two pair. He then shows down the straight, and you lose the medium sized bet.
Now, if you do bet out, there are three things that can happen: The first is that your opponent folds if they have a poor hand. In this case you earn no extra money, and it's the same outcome whether you check or bet.
The second situation is that you bet out, and your opponent calls with a worse two pair, or top pair. In this case you win an extra bet on the end, because if you had checked they would have checked behind.
The third case is that you bet out, and your opponent has the straight and raises. In this case you can simply fold your hand, and lose the medium sized bet.
As you can see, in situations #1 and #3 it's a wash regardless if you bet or check, but in situation #2, you actually earn an extra bet on the end. Because of this, you should always fire out in these situations, because it is actually more profitable to bet than it is to check.
Ok, so if you we look at each case:
- Your opponent has nothing. Regardless if you check or bet, you're still winning the same sized pot.
Your opponent has a decent hand, but not the straight. In this case, if you check, you win nothing extra, but if you bet out, he'll call and show down the worse hand. In this case, betting wins you extra money.
- Your opponent has the straight. If you check, they'll bet, and you'll lose a medium sized bet. If you bet, they'll raise, you'll fold, and you lose a medium sized bet. So once again, no difference.
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